Physical Medicine Group (PMG) continues its journey towards building Europe’s leading player in manual medicine with the acquisition of nine well-established clinics in the Norwegian market.
PMG continues its strategic growth in the Norwegian market and now includes nine additional clinics in the group. From January 2026, the following clinics will be part of the company: NEMUS Storo, NEMUS Lillestrøm, NEMUS Kløfta, NEMUS Ullevaal, NEMUS Vika, NEMUS Lørenskog, NEMUS Fredrikstad, NEMUS Sarpsborg and NEMUS Halden.
With these clinics in the portfolio, PMG now has 150 clinics in Sweden and Norway, and almost 750 therapists. The expansion marks an important step in PMG’s vision to build a leading European player in multidisciplinary manual medicine – with a strong local presence and a broad professional offering.
With the new clinics, PMG will gain significantly increased capacity and access to a large professional community within chiropractic, physiotherapy, manual therapy, rehabilitation and related fields.
“We are happy, proud and humbled to strengthen our team with new clinics and therapists. They have high professional competence and are passionate about helping people improve their quality of life” – Jesper Ask, VP and Head of Business Development
“Our ambition is to grow with quality, and the acquired clinics and their therapists truly meet this criteria. With even more skilled therapists on the team, we further strengthen our offering, enabling us to ensure a broader and better healthcare offering for our patients” – Fredrik Lagerkvist, Group CEO
The integration of the clinics will contribute to the continued development of common standards for quality, innovation and patient experience across regions. PMG also continues to invest in digital solutions, modern treatment methods and professional development for all therapists in the group.
Physical Medicine Group (PMG) was established to build the European leader within manual medicine with unconditional focus on quality care to patients and being in the forefront within the profession. PMG is today established in Norway and Sweden with 150 clinics and ~750 naprapaths, chiropractors, physiotherapists, osteopaths, doctors, and more. Our well-educated therapists conduct more than 950 000 muscle- and joint treatments yearly. Brands that are part of PMG as of today are Klinikk for Alle, Naprapatlandslaget, Muskelcentrum, The Clinic and Eureka.
