Physical Medicine Group acquires Eureka

Physical Medicine Group (PMG) further strengthens its leading position within manual medicine in the Nordics with the strategic acquisition of Eureka Chiropractic

Eureka Chiropractic, with 14 clinics in the Nordics (10 in Norway and 4 in Sweden), is known for its high quality care within manual medicine. With Eureka in the group, PMG has 112 clinics in Sweden and Norway and has further strengthen its offering to patients. 

“We are thrilled to have Eureka onboard and being part of PMG’s continued journey. They have a high standing regarding competence and quality care, and are passionate about helping people to improve their quality of lives. The owners and therapists in Eureka are highly skilled and motivated, which makes them a perfect partner for us.” – says Jesper Ask, VP and Head of Business Development in PMG, who has been leading the process with the Eureka acquisition.

“Eureka fits perfectly into the PMG group as their clinics in Norway and Sweden make a strong addition to our network in the Nordics. We are very happy to welcome them to the PMG family.” – says newly appointed CEO of PMG, Fredrik Lagerkvist

Eureka will keep its brand, and the therapists and owners of Eureka will remain in the company and in PMG.