About PMG

Physical Medicine Group was established to build the European leader within physical therapy with unconditional focus on quality care to patients and being in the forefront within the profession.

PMG has carefully hand-picked strong brands

PMG has since its inception in 2020 grown from 29 at the initial set up, to 110 clinics today, spread strategically in Sweden and Norway. The group today has more than 500 therapists and performs more than 700,000 treatments annually.

PMG has carefully hand-picked strong brands that are at the forefront of their field, with a dedicated management team and employees with exceptional competence and drive. For patients searching for care with their muscle and joint related issues, PMG- clinics will be a natural selection  with a high quality client journey from A to Z. For existing brands that are competitors of our brands, Physical Medicine Group stands out as the option for M&A when the owners seek to further professionalise their product and take part of the journey to take their clinics and manual medicine to the next level


Physical Medicine Group shall be the leader in the field of physical medicine in Northern Europe through helping people reach their health goals as pain free and functionally in their daily life.

The Market

Our current markets today are Sweden and Norway, helping those that suffer with musculoskeletal aches and pains and maximizing their health potential. 


The organisation believes that we have a responsibility and actively work to maintain a very low footprint environmentally, but a strong footprint regarding leadership and organisational health.

PMG management team

Fredrik Lagerkvist

Fredrik Lagerkvist


Prev. CEO of Textilia

Jesper Ask

Executive Vice President & Director Business Development

Prev. Founder and CEO of Naprapatlandslaget

Erik Gustafsson

Country Manager Sweden

Prev. Founder and Head of Sweden of Naprapatlandslaget

Ole A. Haslestad

Director Marketing & Development

Prev. Founder and CMO of Naprapatlandslaget

Jannike Pedersen

Jannike Pedersen

Country Manager Norway

Experience from SATS Elixia and Nike


Mats Gunnarsson


Prev. CFO Memira

Johan Söderström

Johan Söderström

Business Development Sweden

Prev. CEO of Muskelcentrum