About PMG

Physical Medicine Group was established to build the European leader within physical therapy with unconditional focus on quality care to patients and being in the forefront within the profession.

PMG has carefully hand-picked strong brands

PMG has since its inception in 2020 grown from 29 at the initial set up, to 110 clinics today, spread strategically in Sweden and Norway. The group today has more than 500 therapists and performs more than 700,000 treatments annually.

PMG has carefully hand-picked strong brands that are at the forefront of their field, with a dedicated management team and employees with exceptional competence and drive. For patients searching for care with their muscle and joint related issues, PMG- clinics will be a natural selection with a high quality client journey from A to Z. For existing brands that are competitors of our brands, Physical Medicine Group stands out as the option for M&A when the owners seek to further professionalise their product and take part of the journey to take their clinics and manual medicine to the next level

Vision

Physical Medicine Group shall be the leader in the field of physical medicine in Northern Europe through helping people reach their health goals as pain free and functionally in their daily life.

The Market

Our current markets today are Sweden and Norway, helping those that suffer with musculoskeletal aches and pains and maximizing their health potential.

ESG

The organisation believes that we have a responsibility and actively work to maintain a very low footprint environmentally, but a strong footprint regarding leadership and organisational health.

Key information about the business

Physical Medicine Group is the market-leading supplier of physical manual therapy treatments in Northern Europe with approx. 500 therapists spread over approx. 120 clinics located in Sweden and Norway. The group has a strong focus on quality treatments to patients and aims to always attract the best therapists. Physical Medicine Holding AS is the parent company in the group and the group’s operations are conducted in the following wholly owned companies:

· Klinikk for Alle AS

· Naprapatlandslaget Norge AS

· Eureka Kiropraktikk Norge AS

· Naprapatlandslaget MED AB

· Muskelcentrum Uppsala AB

· Betterhealth Sweden AB (brand name The Clinic)

· Eureka Kiropraktik AB